2003 was a strange year in the world of basketball shoes – even for Nike who at that time ruled the basketball court with his collection of shoes.
Nike did launch a new Air Jordan series for Michael Jordan who retired from basketball, but many people think this new model is not as cool as the one Michael was wearing when playing with the Chicago Bulls.
Nike also agreed to a contract with Kobe Bryant, who had previously released two Adidas shoes that look like a toaster. But Black Mamba – nicknamed Bryant – has not yet succeeded in popularizing the first Nike in his name.
At that time, the ranks of Adidas sneakers worn by Tracy McGrady and Allen Iverson’s Reebok sneakers were probably the best-selling basketball shoes on the market.
With that condition, it’s no wonder that many people frown when Nike introduces his “signature” shoes for an 18-year-old Ohio boy nicknamed “The Chosen One” or “The Chosen One.”
At that time, Nike gave a seven-year contract worth 90 million US dollars. On October 29, 2003, LeBron James, The Chosen One, for the first time, wore new sneakers on the basketball court, shoes dubbed Nike Air Zoom Generation.
Many questions whether Nike gambling, by relying on LeBron, will pay off? Now after 14 years, with three rings and 14 signature shoes, as well as billions of dollar contracts, you could say the bet paid off with a big bonus for LeBron and Nike. No one was realized how much power King James is in the basketball court. Almost one decade, no one can be a match with him. Even in the betting odds, the club with LeBron in the matches will give the higher odds. Statistics from many sites showed that matches with LeBron in it will be classified as a big match.
A few days ago, on August 26, 2017, Nike brought back the sneakers for the first time, and in their original colors.
But the trend of sneakers in the NBA has changed at this time, full of models that tops like socks and the type of Kobe low ankle that is popular. Is there still room for this sizeable SUV-inspired shoe, even if he bears the name LeBron?
Indeed, everything from the 90s has become a trend again, from large clothes to small Matrix glasses, so it’s not surprising that Nike feels Zoom Generation is ready to return.
But if we look at the newer Nike LeBron sneakers, which resemble futuristic military shoes, Zoom Generation sneakers feel weird. To adjust the difference in 14 years, the metallic silver back panel of shoes inspired by the LeBron car – the Hummer H2 silver that his mother bought when he was still in high school – was changed to red.
Fourteen years have passed, and the biggest fan of LeBron shoes is probably LeBron James himself. He once said that the pair of Nike Air Zoom Generation that he wore on November 5, 2003 – his first home game in Cleveland – was the most valuable item of his career.
These sneakers may not be as sentimental to you, as they are for LeBron. But for true basketball fans, Nike Air Zoom Generation is still a cool item to honor the beginning of the career of this incredible NBA star, The Chosen One.